Moto X Launch

Motorola wanted to give people a phone that they could make their own. There are hundreds of combinations to make the phone truly yours — essentially you get to design it yourself.

We continued that thought by allowing people to design their phone by taking a selfie. The technology behind it would match the phone to the colors you were wearing, and then allow you to customize it further. You could sign your design, and print/email/post the photo. We did kiosks at Fashion Week and Music Festivals, as well as storefronts in New York and bus stops in Chicago.